Privacy policy

Privacy policy

 Effective: November 1st, 2021

1. About Ayur Yoga Academy

The company is based in Helsingborg, Sweden. The company's postal address is S:t Jörgens Plats 6, Lgh 1203, 252 20 Helsingborg, Sweden.

If you wish to get in touch with us, please send an email to wivianne@ayuryogaacademy.org with your case and your contact details and we will get back to you shortly.

 

2. Personal data

When registering to use our personalised services at Ayur Yoga Academy you accept our data protection policy and our processing of your personal data. We care about your privacy and do not collect more data than necessary to process your order and support you in education, mentoring or other connected services. 

Ayur Yoga Academy is responsible for the collection and storage of personal data that you have provided to us as a customer. Your personal data is processed by us in order to process your order and in cases where you have requested newsletters or promotional offers - in order to tailor marketing to your individual needs. The personal data collected are name, address, email- and IP address, probably phone number, profession and company name.

Your data is only handed over to third parties if necessary to finalize your booking, delivery or to execute an event. Third parties may be the payment handling banks or companies (such as Swedbank and Stripe), external course directors or email/-newsletter providers.

The information below is a summary of how we store and process your data in accordance with the General Data Protection Regulation (GDPR) of Sweden.

 

2.1 What is personal data?

Personal data is any information that can be directly or indirectly attributed to a person.

2.2 What data do we store?

In order to process your order and answer questions related to your order (customer service), we store your first and last name, address, telephone number, email address, profession, company, IP address and purchase and activity history.

2.3 Legal basis

In connection with a purchase, your personal data is processed to fulfil the contract with you.

Marketing, promotions and similar mailings are carried out with your consent, through your subscription to our newsletter.

2.4 What data is shared and for what purpose?

2.4.1. Payment provider

When making a purchase, information is shared with our payment provider. What is stored is first name, last name, address, email address and telephone number. If you choose to pay by invoice, your personal identity number is also stored with the payment provider. The information is stored in order to complete the purchase and to protect the parties against fraud.

The payment providers (payment services) we use are: Stripe

2.4.2. Newsletters

If you have chosen to subscribe to our newsletter, your first name, last name, e-mail address, possibly telephone number, profession and company name will be shared with our newsletter provider. This is in order to keep you updated with information and offers for marketing purposes.

We use ActiveCampaign for sending out newsletters and promotions.

2.4.3. Right of access

You have the right to obtain extracts of any information held about you by us. Extracts are provided electronically in a readable format.

2.4.4. Right to rectification

You have the right to ask us to update inaccurate information or to complete information that is inaccurate.

2.4.5. Right to be forgotten

You may request the deletion of data relating to you at any time. There are few exceptions to the right to erasure, such as if it is to be retained because we need to comply with a legal obligation. 

2.4.6. Data protection officer

Ayur Yoga Academy is responsible for the storage and processing of personal data in the online store and ensures that the rules are followed.

2.4.7. How we protect your personal data

We use industry standards such as SSL/TLS and one-way hash algorithms to securely store, process and communicate sensitive information such as personal data and passwords.

2.4.8. Deleting or blocking your data

Ayur Yoga Academy adheres to the principle of data avoidance and economy. We only store your personal data for as long as it is necessary to, for the purpose stated here, agreed upon or caused by the law. 

 

3. Your rights

You can exercise your rights at any time by emailing wivianne@ayuryogaacademy.org. If you have given us your consent, you can withdraw it at any time with effect for the future.

 

3.1. You can get 

  • information about your data stored by us and the processing therefor

  • correction of inaccurate personal data

  • deletion of your data stored with us

  • restriction of data processing if we are not yet allowed to erase your data due to legal obligations

  • expressing your objections to the processing of your data by us

  • transferability of data if you have consented to the data processing or entered into a contract with us.

 

3.2. Purposes of data processing by us and third parties:

We process your personal data only for the purposes set out in this Privacy Policy. Your personal data will not be disclosed to third parties for purposes other than those mentioned and for any legal obligation. 

You have explicitly given us your consent by subscribing to us. The processing is necessary in cooperation with you:

  • in handling a contract with you 

  • in processing an order for you

  • to protect copyright interest 

  • to fulfill legal obligation

We have no reason to assume that you have an overriding legitimate interest in the non-disclosure of your data.

4. Collection of general information when you visit our website

When you access our website, information of general nature is automatically collected with a cookie. This information (server log files) includes

  • type of web site browser

  • operating system used

  • domain name of your internet service provider

The information is exclusively information and is not allowed for any conclusions about you as a person. The processing of your personal data is based on our legitimate interest from the aforementioned purposes for data collection. 

Anonymous information of this kind, might be statistically evaluated by us in order to optimize our digital presence and the technology behind.

 

5. Information about Cookies

According to the Electronic Information Act, visitors to a website must be informed of the use of cookies for privacy purposes. The information contained in the cookie can be used to track a user's browsing activity. A cookie is a small text file that the website you are visiting requests to be stored on your computer in order to provide access to various functions. Based on the information contained in cookies, we can make navigation easier for you and enable the correct display of our web page. 

Under no circumstances will the data collected by our cookies be passed on to third parties or a link to personal data established without your consent.

Cookies can not be used to start applications or to transmit viruses to a computer. 

It is possible to set your browser to automatically refuse cookies. More information can be found on the Post and Telecom Authority's website, https://www.pts.se/en/.

You can also opt-out of the use of cookies for reach measurement and advertising purposes via 

 

6. Content-management-system

Our website www.ayuryogaacademy.org is based on the platform SquareSpace (www.squarespace.com). The CMS is configured to fully comply with the requirements of GDPR.

6.1. Third Parties Plugins

All used plugins or URL links are 100% GDPR-compliant in the present configurations according to their providers and our research.

6.2. Social Plugins

On our website we offer the use of social media buttons. To protect your data, these buttons are only included on the website as a graphic, containing a link to the corresponding website of the button provider. By clicking on the button, your data will be sent to the respective provider.

Information about collection and use of your data in the social media platforms can be found in the terms of use and privacy policies of respective provider.

 

7. Facebook, Facebook marketing services and Custom Audiences and groups

Ayur Yoga Academy uses the “Facebook Pixel” within our online offers due to our legitimate interests in the analysis, optimisation and economic operation. The Facebook Pixel makes it possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements, so called “Facebook ads”. Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have either shown interest in our online offer or who have certain characteristics. We also use Facebook pixel to track reach and for statistical and marketing research purposes.

The data collected about you is anonymous for us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook including their own market research or advertising purposes.

In transmitting data to Facebook for matching purposes, the data is encrypted locally in the browser and then sent to Facebook via a secure https connection. This will only be done for the purpose of matching data with the data encrypted in the same way by Facebook.

Based on our legitimate interests, we use the “Custom Audiences from File” procedure of the social network Facebook, Inc. In this case, the email addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted and only used to determine recipients of our Facebook ads, to ensure that the ads only are displayed to users who are interested in our services.

The Facebook Pixel is operated by 

  • Facebook Inc, 1 Hacker Way, Menlo Park, CA94025, USA or

  • for Europe: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Facebook is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law. The processing of the data by Facebook takes place within the framework of Facebook´s Data Usage Policy: https://www.facebook.com/policy.php

For information about Facebook Pixel: https://en-gb.facebook.com/business/help/651294705016616 

You can opt out of the Facebook Pixel’s collection and use of your data to serve Facebook ads. To control what types of ads are displayed to you within Facebook, please visit the page set up by Facebook and follow the instructions for usage-based advertising settings: https://www.facebook.com/settings?tab=ads The settings are platform independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

 

8. Changes of our Privacy Policy

We reserve the rights to adapt our privacy policy so that it will always comply with current legal requirements or to implement changes when introducing new services. The new privacy policy will then apply on your next visit.

 

9. Questions about our Privacy Policy and Data Protection

If you have any questions about our Privacy Policy and/or data protection, please write us an email to wivianne@ayuryogaacademy.org